Lela Harding joins the IWDC

February 13, 2018
The IWDC is pleased to announce that effective February 7, 2018, Lela Harding has joined the IWDC as the Digital Marketing Specialist. In this role and under the direction of Erica Jones, Director of Marketing, she will be responsible for promoting IWDC’s brand across all digital platforms.Previously to her role at the IWDC, Lela spent time in Washington, DC as the Digital Strategy Manager for a non-profit organization. Her role there foresaw all of the digital strategy efforts including social media, user experience and search engine optimization.Upon moving to Indianapolis, Lela worked for Providence Bank Agency Finance as the Online Marketing Coordinator. There, her responsibilities were mainly in digital brand promotion with a heavy emphasis on paid advertising (PPC) and email marketing.Lela lives with her husband Mark, and daughter Farrah, in Indianapolis, IN. Lela enjoys spending time with her family, reading and good music.The IWDC is a cooperative, formed in 1994, which leverages the strengths of its independent welding distributor members across North America. IWDC Member companies collectively represent over $2.2B in sales, serving a wide range of industries. The common denominator is that these industries look to them for industrial, specialty, and medical gases as well as related equipment, hard goods, and consumables. End-use customers served by IWDC Members benefit from having the unparalleled expertise of a local Member distributor who has access to national-scale purchasing and marketing programs.

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